Job Description

This range is provided by Passive. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $275,000.00/yr

Direct message the job poster from Passive

Co-Founder @ Passive | Helping great people quietly discover great work | DFW-ZAG

About Passive

At your level, career decisions arent about escaping a job theyre about pursuing impact. Passive makes that exploration frictionless. In seconds, you can surface roles aligned to your trajectory, tailor a resume automatically, and evaluate opportunities privately without recruiters, noise, or wasted cycles. It's a smarter way to stay open to whats next while remaining fully focused on the work in front of you.

The Role

Were looking for a Chief Marketing Officer to define and lead Passives entire growth and brand engine. This is a foundational executive role responsible for building awareness, demand, and trust at scale across consumer and enterprise audiences.

Youll own the narrative, the channels, and the systems that turn Passive into the default career platform for high-performing professionals. Youll work directly with the CEO and CTO to translate product value into market pull and to build a brand that people recognize, trust, and talk about.

This is not a run campaigns role. This is a category-defining leadership role for someone who knows how to turn product truth into market gravity.

What Youll Own

Brand & Positioning

• Define Passives brand strategy, voice, and narrative across all channels.
• Establish Passive as the trusted career platform for passive, high-performing professionals.
• Build long-term brand equity while driving nearterm growth.

Growth & Acquisition

• Own B2C growth strategy across organic, paid, influencer, and content channels.
• Design and optimize lifecycle marketing, referrals, and premium conversion.
• Partner closely with Product to drive activation, engagement, and retention loops.

Go-to-Market Leadership

• Lead consumer GTM strategy for launch and scale.
• Support B2B GTM messaging for employer and ATSpartner distribution.
• Align marketing strategy with product launches, partnerships, and revenue goals.

Team & Systems

• Build and lead a worldclass growth and marketing organization.
• Establish scalable systems for experimentation, attribution, and performance measurement.
• Set KPIs across CAC, LTV, conversion, retention, and brand lift.

Who You Are

• 10+ years of senior marketing leadership experience (CMO, VP Marketing, or equivalent).
• Proven success scaling consumer or marketplace products ideally with subscriptions or PLG motion.
• Deep understanding of brand, growth, and performance marketing you know when to invest in each.
• Strong product intuition and ability to translate complex value into simple, compelling messaging.
• Comfortable operating in ambiguity and building from zero.
• Belief that the hiring and career ecosystem is broken and ambition to fix it.

Why Join Passive

• Massive opportunity: A $67B market across consumer and enterprise hiring.
• Foundinglevel impact: Shape the brand and growth engine from the ground up.
• Experienced founding team: Deep expertise across HR tech, ML, SaaS, and scaled systems.
• Meaningful equity: Real ownership in a company built to scale globally.
• Mission that matters: Help millions of professionals access better opportunities quietly, confidently, and on their terms.

Seniority level: Executive

Employment type: Fulltime

Job function: Marketing

Industries: Technology, Information and Internet

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